As part of the MSc in Digital Marketing, our class had the opportunity to prepare and create different Digital Marketing Audits in real life situations for local clients and SMEs. For Transition Extreme, we created a rapid prototype as part of a sprint exercise. This blog post describes the process which involved creating a prototype and subsequent delivery plan within 24 hours. Following on from this I created a Digital Marketing Audit which assessed the following:
- Competitor Analysis and Target Audience
- Website critique and recommendations
- Social Media Marketing
- Search Engine Optimization
- Overall Digital Strategy plan and integration
The Gaelic Marketer 