As part of the MSc in Digital Marketing, our class had the opportunity to prepare and create different Digital Marketing Audits for various businesses and SMEs. During this time, I partnered and helped with a local Aberdeen company; Scuba Duba Dive. As part of the Digital Marketing Audit, we covered
- Target Audience and Competitor Analysis
- Digital Marketing SWOT
- Digital Marketing SMART Objectives
- Overall Digital Marketing Audit which dealt with social media marketing, Google Analytics, Search Engine Optimization and website performance and recommendations.
“The Pupils of the RGU MSc Marketing Provided me with in-depth reports on my website/social media marketing with points on where I could improve matters”.
Mungo Finlayson, Scuba Duba Dive